October was the month to recognize (and support) Breast Cancer Awareness. We saw a lot of pink showing that support – big burly football players in their cute pink cleats, pink towels, tennis shoes, arm bands – you name it, pink was the color of choice everywhere, in sports, other venues and on the street.
True, we need to be made aware of the devastation of breast (as well as other forms of) cancer, but one wonders just how much was spent on “pink“? Ribbons, flags, banners; all the items that were used (sold) to make us aware cost a lot of money. For instance, the shoes that football players use – they aren’t cheap, and that includes ones that have pink enhancements. And, helmets; a good helmet is probably in the $100 range. I wonder how much a team would spend to outfit all the 40+ players with new pink helmets!



October 28th, 2011






